How to undermine your corporate values initiative – a senior leader’s guide

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Culture transformation is a critical focus for many organisations as they adapt to the digital age. But why is it so hard to achieve? Again and again we see that it is the behaviour of the most senior leaders in an organisation that make or break a culture change initiative. In this funny Sticky Story, we see how one leader’s actions ensure that the espoused corporate values are not taken seriously.

Suggested Talking Points

  • Can you think of similar cases in your past experience, where a leader’s behaviour departed from the corporate values? In these examples, how successful were the culture or values initiatives?
  • Why is leader behaviour such a big factor in culture change?
  • What role do leaders play in building an organisation’s culture?
  • What other factors are important to achieving culture change?

Duration
2 min 58 sec