Positive Messaging – when change is hard

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In change communications we aim to communicate positive messages about an upcoming change. However sometimes change is hard, and it can be patronising or disrespectful to keep change communications and leader messaging positive without being authentic and transparent about the negative aspects of the change. When leaders ignore the negative side of change, employee trust is often the price. In this Sticky Story employees are concerned about the impact of a change program on their jobs, and they listen to an executive presenting on the program.

Suggested Talking Points

  • Why are positive messages important when leading change?
  • What are some examples of positive messages?
  • The executive in the Sticky Story uses a number of positive messages about the change program. Why are they ineffective in this example?

Duration
1 min 02 sec