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Are all our stakeholders equal?

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Easy! Download today and start a discussion about stakeholder engagement in change

During change programs it’s important to identify stakeholders and engage them effectively. But it’s not a one-size-fits-all approach, each stakeholder has a different story and change programs will ideally provide engagement activities appropriate for them. In this Sticky Story two members of a project team discuss two stakeholders, why they are important to the program in terms of influence and interest, and why different types engagement opportunities are offered to them.

Suggested Talking Points

  • In our work, or change program, have we identified our stakeholders? What is their involvement so far?
  • Which stakeholders are most influential when it comes to our program’s success?
  • Which stakeholders are most interested? What is their interest?
  • What do we need from these stakeholders? What do they need from us?
  • How much work and time do we need our most critical stakeholders to put aside to work with us?

Duration
2 min 11 sec