Are we trying to be too clever? Bite-sized animations put ‘simple’ back on the table

In today’s corporate world there is a never-ending supply of complex ideas that need to be understood and implemented for business survival.

Bombarded with management concepts, frameworks, aspirations and jargon, leaders and teams are asked to apply these to their work and deliver better results. But even in the face of expensive campaigns and development programs, most of these ideas stay ideas; understood by few, and actioned by fewer. So, how can we share complex information in a relevant, relatable, and accessible way? How can we make these frameworks and practices real for people? And among all the ‘noise’, how do you catch people’s attention?

Stories beat explanations

super-user-picRight now there is a lot of talk about using stories to communicate strategy, leadership and business. It is easy to find an article about how useful storytelling can be. It’s harder to find an actual story that will help illustrate the ideas you are trying to communicate.

Over (too many!) years, we’ve faced change-weary audiences, complex messaging, tight timeframes and limited communication budgets. We know from experience that to engage people in change, the workforce impacts have to be translated into personal stories – call them examples, scenarios, ‘what’s in it for me’.

Use stories that are ready now

So, simple stories help people to connect with your messages. But what if you don’t have a personal story to help people understand – for instance – what a transition to Agile might look like, what unconscious bias is about, how employees become more engaged, or the role of change managers? That’s why we created the library.


From the library – ‘We don’t need a change manager’ – 2 mins.
A Project Manager is planning resources for her team.
She thinks she doesn’t need a change manager, but it becomes
clear that it’s a good idea to get one on board..


It’s the conversation about the story that makes it stick

There are many angles, but personal stories engage and generate discussion much better than an overview of a clever quadrant model or five-step process.

Through Sticky Stories we provide the stimulus to start a discussion – stories that make people say ‘so true’. By sharing a Sticky Story and generating discussion, our members can create new connections and convey complex ideas, simply. That’s why our motto is don’t explain it … tell a story!

Browse our growing online collection of stories for people management, change, leadership, culture, consulting, facilitation and more.

Follow us on LinkedIn for content on stories, learning and change.